From 48 to 12 Hours Lead Response Time

Réseau Ma Clinique is a Quebec-based commercial real estate developer specializing in healthcare facilities. The company develops and manages medical complexes across the province, with a portfolio of approximately 20 properties including medical clinics and healthcare complexes. Their 3-person leasing team manages all rental inquiries and tenant relationships.

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The leasing team was drowning in manual work. Every lead from advertising campaigns and the website had to be manually entered into Excel spreadsheets. The team spent 2 hours every week just preparing reports for management meetings.

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With no centralized system, response times to new inquiries averaged 48 hours—too slow in a competitive rental market. Management had zero real-time visibility on pipeline performance or KPIs across their growing portfolio.

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As the company expanded, this manual approach was becoming unsustainable.

Phase 1 – Process Analysis: We mapped out the entire leasing workflow to understand where time was being lost. The core issue wasn't just missing tools—it was fragmented data across multiple sources with no single source of truth.

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Phase 2 – CRM Implementation: We deployed Pipedrive CRM, restructuring the sales pipeline around the actual leasing process. Each stage now reflects real decision points, with unit availability visible directly in the system.

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Phase 3 – Automation & Integration: We connected lead sources (website forms, Facebook ads) directly to the CRM, eliminating manual data entry. Dashboards were built to give management instant visibility on portfolio performance and KPIs.

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Stack: Pipedrive CRM + Make + Facebook Ads integration

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Duration: 5 months. First results visible within 4-8 weeks.