CRM Implementation for Commercial Rental

CRM Optimization for Property Rentals

Réseau Ma Clinique is a commercial real estate developer specializing in the medical field. The company develops and manages healthcare complexes across Quebec, facilitating access to quality care for the population. Réseau Ma Clinique is a commercial real estate developer specializing in the medical field. The company develops and manages healthcare complexes across Quebec, facilitating access to quality care for the population.

With Liboiron’s help for implementing Pipedrive CRM, Réseau Ma Clinique is now able to easily manage the leasing process across their property portfolio and to get the critical data to make business decisions.

COMPANY NAME

Réseau MAClinique

INDUSTRY

Property management and development

SOLUTIONS

Challenge

Lack of tools to manage their growth

The rapidly growing company wanted to optimize the use of a simple system in order to improve the management of its current and future property rentals. In addition, management wanted to increase the visibility of performance for investors.

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Their team faced:

Difficulties managing all the inquiries from leads
Lack of visibility on their rental pipeline and KPI
Manual management of the leasing pipeline via Excel
No integration between lead sources and data bases

Solution

We began by analyzing the rental processes and the team’s specific needs in detail. Several optimizations were implemented:

Sales pipeline review: restructuring the stages for more effective prospect management.
Pipedrive CRM implementation for the Rental Team.
Dashboard optimization: implementing clear and accessible performance indicators for the property portfolio.
Data automation: integrating data entries from advertising campaigns and the website in CRM to accelerate tracking and minimize errors.

Train team on the brand new CRM
Automate data entries from different web sources
Reconfiguration of the CRM showing Unit availability
Remove redundant data entries across tools.

Thanks to Liboiron, we simplified our processes and saved valuable time. Their expertise transformed the way we work

- Anissa Hébert, Marketing Director

Results

Réseau MAClinique unlocked smoother rental operations and better visibility for their rental team across their property portfolio.

Better visibility on their KPI across their portfolio
Smoother pipeline management
Reduction of time to answer new inquiries

Conclusion

By implementing a powerful but easy to use CRM like Pipedrive, Réseau Ma Clinique is now in a better position to fully lease their property and they’re now positioned to grow with confidence.

See our full methodology

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