GLOSSARY

The definitions of terms related to technology

Unraveling Tech Jargon: From A to Z

IKLMOST

API

Interface available on software that allows it to communicate with other software and automate actions through programming

Automated marketing

Automated marketing automates certain recurring processes. It not only saves time but also avoids human errors since these processes are triggered when certain parameters are met.

CMS

A CMS (content management system) is a tool (software or platform) that allows you to manage your web content easily. It lets you add articles to your website, modify them, or remove them. The most well-known is WordPress, but there are several others like Webflow, Joomla, etc.

CRM

A CRM (Customer Relationship Management) is a tool used to consolidate all the information gathered about a customer or prospect. It often serves as a communication register and helps identify the most profitable sales leads.

GTM

The GTM (Google Tag Manager) is a tool used to manage various tags*. It is used, among other things, to extract data and transmit it to third-party applications.

Inbound Marketing

Inbound Marketing is a customer acquisition method where the customer decides on their own to consult the available information.

Intent Based Marketing (IBM)

Intention-based marketing is a form of personalized marketing that segments advertising messages based on the actions and behaviors of a company's customers and prospects.

Integration

Integration is a principle that pairs different platforms. It allows for information sharing between these platforms and avoids manual data entry.

KPI

Key performance indicators are the various metrics deemed important for the prosperity of the company.

LMS

The Learning Management System (LMS) is software that allows you to create, distribute, and organize training content.

Martech

Combination of the words Marketing and Technology. The term encompasses various strategies, techniques, and tools to adapt marketing to the new reality of digital distribution channels.

Outreach or outbound marketing

Type of marketing where the company contacts potential customers to promote its products and services. Traditional marketing method that includes brand awareness, direct mail, and telemarketing.

Sales funnel

The sales funnel is a sales generation system based on the law of large numbers. It predicts that a certain proportion of individuals exposed to the offered deal will become customers and determines the necessary volume of contacts with these individuals to achieve the desired results.

Tag

A tag is a portion of code that allows, among other things, to collect data, transmit it to search engines, and classify the content of a blog or a website.